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LV4WW

Old labour virtues for shaping the working world of tomorrow

The project LV4WW pursues the overarching objectives of reviving old work virtues, implementing comprehensive organisational developments in SMEs, preparing for the working world of tomorrow and strengthening motivation, a sense of purpose and enjoyment of work. These workplace innovations are intended to make an important contribution to overcoming the shortage of skilled labour and to emphatically promote the innovative capacity, productivity and competitiveness of SMEs.

It is led by the OM partner Hanse-Parlament. In addition to the foundation "Mittelstand – Gesellschaft – Verantwortung," the following partners are involved: Institut für Angewandte Gewerbeforschung (Austria), Tallinna Tehnikaülikool (Estonia), Kujawsko-Pomorska Chamber of Craft and SMEs (Poland), Uniwersytet Warszawski (Poland), Fjellugla Kompetanse AS (Norway), and Vilniaus Gedimino technikos universitetas (Lithuania).

The project is co-funded by the European Union under the Erasmus+ Programme.
Project duration: 12/2024 – 12/2027


Consortium project coordinator:
Hanse-Parlament, Germany, Hamburg


Contact person from Offensive Mittelstand:
Dr. Alina Yakovenko
Offensive Mittelstand
Hohe Straße 85-87
50667 Cologne
Tel.: 0221 80091880
Email: yakovenko(at)stiftung-m-g-v.de

More detailed information about the project you will find at https://lv4ww.eu/.

As part of the project, four documents were developed:

Scenarios for shaping the working world of tomorrow +
Szenarien der zukünftigen Arbeitswelt A key prerequisite for the implementation of the project is a thorough and comprehensive analysis of the trends, challenges, and potential of the working world of tomorrow, as a foundation for all subsequent activities. As part of the LV4WW project, Scenarios of Tomorrow’s Working World was developed. More information can be found here.
Analysis of the values of Generation Z +
Analyse der Werte der Generation Z This report summarizes the findings of the LV4WW research on the values and expectations of Generation Z, the research brief of the REGROW project at BAHH (Berufliche Hochschule Hamburg), as well as a wide range of recent academic studies and large-scale surveys. More information can be found here.
Strategies for Small and Medium-Sized Enterprises (SMEs): Strengthening Innovation, Skills, and Sustainability +
Szenarien der zukünftigen Arbeitswelt In an era defined by digital acceleration, global competition, and generational transformation, small and medium-sized enterprises (SMEs) are rediscovering something that was long taken for granted: the enduring power of old labour virtues. Eight key strategies for SMEs can be found here.
Strategies for policymakers: enabling systemic transformation in vocational and labour policies +
Strategien für politische Entscheidungsträger: Ermöglichung eines systemischen Wandels in der Berufsbildungs- und Arbeitsmarktpolitik Policymakers have a crucial role in creating a robust framework for vocational education that not only equips the workforce with essential skills but also strengthens economic resilience and addresses labour market needs. Eight key strategies for policymakers can be found here.

Project-Partners